Why We Use Toodu - From a Brand
Let’s be real
Retail is fast-moving. Communication is fragmented. Brokers juggle 10+ other brands, Our team is managing 50 projects at atime. And we’re still asked to send “the most up-to-date sell sheet” every time we pitch.
Toodu fixes that.
It gives us:
One platform to manage retail growth
Clear visibility into broker activity
A home for product info, pricing, and assets
Real-time collaboration with our sales team
Confidence that nothing’s falling through the cracks
How to Get Set Up on Toodu (and Do It Right)
1. Build a Powerful Brandfeed
This is your digital brand deck—but better. We treat our Brandfeed like our storefront for brokers and retailers.
✅ Upload:
High-resolution product photos
Ingredients, dimensions, certifications
MSRP, cost, margins, promo plans
Key marketing messages
Product rankings or velocity proof
Sell sheets, decks, case stack images
A short brand video or founder note
🎯 Best Practice: Update Brandfeed every quarter or after any pricing or product change. This ensures brokers are always selling with the latest info.
2. Use Toodu as Your Broker and Team HQ
No more chasing brokers for updates via email or wondering what happened after a retail pitch.
✅ Log in weekly to:
Review all active retail opportunities
View tasks your team and broker is working on
Check status of samples, meetings, follow-ups
See what retailers are being targeted and why
Drop new assets or case studies in real-time
🎯 Best Practice: Treat Toodu like your internal dashboard—check it before asking your broker anything. It builds trust and saves time.
3. Organize All Marketing & Promotions
Toodu is where we house our promo calendar, case stack plans, and marketing playbooks for each retail partner.
✅ For every promo, upload:
Start/end dates
Promo pricing
Required paperwork (retailer forms, proof of performance)
Marketing assets: coupons, digital banners, etc.
🎯 Best Practice: Use Toodu to align promotions with your sales team and ensure they’re executed at store level.
4. Centralize Team Collaboration
Your broker. Your retail marketing agency. Your internal ops team. All working off different info?
Not anymore.
✅ Toodu lets you:
Assign and comment on tasks
Track accountability
Message team members via Toodu Chat
Drop updated assets in one central location
🎯 Best Practice: Ditch the email threads. Move all executional convos and files to Toodu.
5. Track Execution (Not Just Activity)
It’s not just about what your broker says they’re doing—it’s about results.
✅ Use Toodu to:
Review win/loss outcomes per retailer
Track follow-up and next steps
Store meeting notes for every buyer call
View upcoming listing pitches and assigned reps
🎯 Best Practice: Review your dashboard weekly and hold 1:1 check-ins monthly with your broker inside Toodu.
The Payoff: What Toodu Has Done for Our Brand
Since fully adopting Toodu, we’ve:
Cut down email volume by 60%
Never had to resend the same asset twice
Reduced missed follow-ups by over 80%
Built stronger trust with our sales team
Grown from 200 to 500+ doors while keeping ops lean
This is what modern brand management looks like. Toodu has become our sales operating system—and we don’t scale without it.
Summary of Best Practices
Product Info
Keep Brandfeed updated quarterly
Sales Updates
Log in weekly to review opportunities and tasks
Promotion Planning
Upload all campaign info into the promo calendar
Broker Collaboration
Use Chat and assign tasks for visibility
Reporting
Review dashboards and meeting notes monthly
Internal Alignment
Make Toodu your source of truth—no duplicates
Final Thought: Be the Brand Brokers Want to Work With
When you’re organized, responsive, and up-to-date—brokers go to bat harder for you. Toodu helps you become that brand.
It’s the digital nervous system of our business—and if you’re serious about growth, it should be yours too.
