Toodu Get Started
Grocery store aisle

The Operating System for Consumer Goods

Every part of your day, built into one system.

Create Your Workspace

Join now — no credit card required.

TOODU LIVE Active Clients
Awake Chocolate Awake Chocolate Blue Diamond Blue Diamond Cove Soda Cove Soda Enjoy Life Enjoy Life Health-Ade Health-Ade LesserEvil LesserEvil Clif Bar Clif Bar Lily's Lily's Awake Chocolate Awake Chocolate Blue Diamond Blue Diamond Cove Soda Cove Soda Enjoy Life Enjoy Life Health-Ade Health-Ade LesserEvil LesserEvil Clif Bar Clif Bar Lily's Lily's

WHERE CONNECTIVITY MEETS EXECUTION

What is Toodu?

Toodu is the centralized operating system for the CPG ecosystem built to streamline how brand data, retail execution, promotions, and communications are managed in one place. From tracking listings and promotions to organizing sales pipelines and sharing real-time updates across partners, Toodu replaces disconnected tools with a single platform designed for speed, clarity, and execution.

The CPG world is complex. We make it feel easy.

Book a demo →

01

Intake

Your work arrives

Emails, broker activity, retailer requests and documents land in Toodu instead of six different places.

Emails Broker updates Retailer requests AI reads your documents AI data entry
02

Filing

Toodu files it against the right record

Over 25 connected features, one workspace. Everything attaches to the listing, brand or retailer it belongs to. Here are a few of them.

Listing Opportunities

Category Reviews

Promotions

Merchandising

Catalog

Tasks & Notes

Communications

Brandfeed

03

Sync

Everyone sees the update

Brands, brokers and retailers work from the same record. One change updates it for everyone connected to it — based on your connection relationship and permissions, so each partner sees only what you have shared with them.

  • Status is always current
  • Nothing falls through
  • You control who sees what

AI SUMMARIZES ALL YOUR ITEMS

Instant summaries of emails, updates and notes

Key takeaways and action items identified

Recommended next steps suggested

One source of truth. One connected workflow.

WHO IT'S FOR

Three Sides of the Shelf.
One Platform.

Live platform
Built for your side of the shelf

Brands

Toodu helps brands sell more, stay organized, and take control of their entire retail network — all in one place.

  • Sell More — Give buyers and brokers instant access to everything they need to sell your products.
  • Stay Organized — Manage products, listings, retailers, promotions, tasks, and documents in one place.
  • Control Your Network — Get real-time visibility into what your brokers, distributors, and retail partners are doing.
  • Save Time — Replace spreadsheets, email chains, and disconnected tools with one CPG-specific platform.
  • Work Smarter with AI — Automatically turn conversations into summaries, insights, tasks, and follow-ups.
Explore for Brands

Join now — no credit card required.

WHAT'S INSIDE

One Platform. Every Job of the Day

Everything a CPG team touches between Monday and Friday, in one workspace your partners can see.

app.thetoodu.com / brandfeed 01 / 09
Brandfeed Live
New sample requestJust now
Brand profile · liveSynced
Plus many more, all in one workspace
+Retailer Accounts+Deductions+Sampling & Demos+Forecasting+Documents+Pricing+Reporting+Integrations
ONE PLATFORM · EVERY STAGE

Built around how you grow

Toodu works the same on day one and at national scale — for a brand with a single SKU, a broker carrying fifty lines, and the retailer reviewing them both.

BOOST VISIBILITY

118%

More listings seen

SAVE TIME

28%

Less time chasing

SELL MORE

2.5x

Faster to shelf

Retailers won ▲ 1 → national
BRANDS

From one retailer to a national rollout

Start with one listing and add accounts, brokers and distributors as you win them — nothing gets re-platformed at the tenth or hundredth retailer.

Every line, one board 50 lines
BROKERS

Every brand line on one board

Carry two brands or fifty. Each line keeps its own pipeline while you work from one board — and your brands see progress without asking.

Category review complete
SUBMISSION Spec Media Price
RETAILERS

Review a category, not an inbox

Submissions arrive complete — spec, imagery, pricing and compliance attached — so a category review is a comparison, not an archaeology project.

Common Questions

What is Toodu? +
Toodu is an all-in-one CPG platform that connects brands, brokers and their teams. It centralizes product information, retail opportunities, promotions, merchandising, tasks, communication and reporting in one system.
Who is Toodu designed for? +
Toodu is designed for CPG brands and brokerages of all sizes. The platform can be configured around each company's team structure, portfolio and operating workflow.
How does Toodu centralize my business? +
Toodu connects your products, brands, retailers, contacts, opportunities, promotions, category reviews, documents, tasks and communication. This gives your team one place to manage day-to-day activity instead of relying on disconnected spreadsheets, emails and software.
What AI and automation features are included? +
Toodu uses AI to organize information, summarize activity, identify action items, search across your business and automate repetitive workflows. Email AI can also connect relevant conversations and information to the appropriate brands, retailers and activities within the platform.
Can Toodu integrate with our existing systems? +
Yes. Toodu can integrate with existing databases, email platforms, retailer portals and other business systems through APIs, data feeds and custom workflows. Your current database can also remain your system of record when required.
How long does onboarding take? +
The timeline depends on your portfolio size, data and integrations. Most teams can begin using the platform quickly while additional data, users and custom workflows are introduced in phases.
Now onboarding CPG teams

Demand drives the shelf.
Join the future of CPG

Create your workspace and start receiving matches — join now while you still can.

Get Started Learn more →

Join now — no credit card required.